© Reuters. FILE PHOTO: Toyota Motor Corp’s logo on Estima Hybrid model is pictured at its headquarters in Tokyo, Japan, February 6, 2017. REUTERS/Kim Kyung-Hoon
By Eimi Yamamitsu and Maki Shiraki
TOKYO (Reuters) – Toyota Motor (NYSE:) Corp said on Thursday it acquired U.S.-based Carmera, a provider of maps and data for driverless vehicles, marking the Japanese car maker’s latest investment in autonomous technology.
The purchase, through newly created subsidiary Woven Planet for an undisclosed sum, underscores Toyota’s push to bulk up its self-driving arsenal as traditional automakers compete with the autonomous ambitions of tech giants including Apple (NASDAQ:) and Amazon (NASDAQ:).
Buying Carmera will give Toyota access to real-time, high-definition maps and crowdsourced inputs that are essential for autonomous vehicles to locate and navigate themselves, the companies said in a statement.
The two companies have collaborated since 2018 on projects including technology that updates repainted lane markings on high-definition maps with accuracy.
“It’s very well aligned with our expansion globally as a company,” Woven Planet chief executive James Kuffner told Reuters in an interview on Wednesday.
With the acquisition, Kuffner said Woven Planet would look to develop and sell an open map platform to original equipment manufacturers and automakers who wanted accurate and fresh data.
“With Carmera, we’re just accelerating. We’ll continue to accelerate … and look for strategic partnerships or acquisitions,” Kuffner said, adding he wanted to “double or quadruple” the size of Woven Planet in the next couple of years via organic growth and acquisitions.
Earlier this year, Toyota bought ride-hailing service Lyft Inc (NASDAQ:)’s self-driving technology unit for $550 million, and invested in Ridecell that provides automation for fleet businesses.
The Japanese firm has other self-driving partnerships, including a joint venture with SoftBank Corp, stakes in China’s Didi Global Inc and Singapore’s Grab, and is forming a consortium with General Motors Co (NYSE:), suppliers and chipmakers.
Moving into new and non-traditional car making such as driverless and electric technology, Toyota has increasingly married its storied manufacturing process with more recent acquisitions of startups and Silicon Valley know-how to develop the next generation of cars.
“There’s so much uncertainty in the automotive space right now,” said Kuffner.
“But the only thing that I am sure of is that it will look very different in 10 or 30 years. The only thing we can do is to try to create the future by investment … take the profits from Toyota’s existing business and invest it in the future, to create the future of the Toyota Group.”
Most automakers including Toyota offer Level 2 automation where the car steers and accelerates but the driver must be ready to take the wheel, and experts say fully self-driven cars are years away.
Still, Tesla (NASDAQ:) Inc CEO Elon Musk promised earlier this month that a beta version of its technology that supports fully autonomous driving with no driver intervention will be available in “a month or so”. Toyota rival GM showed off a fully autonomous all-electric flying Cadillac concept vehicle earlier this year.
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