© Reuters. FILE PHOTO: A smartphone with Facebook’s logo is seen in front of displayed Facebook’s new rebrand logo Meta in this illustration taken October 28, 2021. REUTERS/Dado Ruvic/Illustration

By Diane Bartz

WASHINGTON (Reuters) -The U.S. Federal Trade Commission sought a court order on Wednesday to block Facebook (NASDAQ:) parent Meta Platforms from buying virtual reality (VR) content maker Within Unlimited.

The FTC, in a request filed on Wednesday in federal court in San Francisco for a temporary restraining order and preliminary injunction, called Facebook a “global technology behemoth,” noting its ownership of popular apps including Instagram, Messenger and WhatsApp, and said its “campaign to conquer VR” began in 2014 when it acquired Oculus, a VR headset manufacture

The FTC, which voted 3-2 to approve the request to seek an injunction, argued that the acquisition of Within by Facebook would “tend to create a monopoly” in the market for virtual reality-dedicated fitness apps. Within has a popular fitness app called “Supernatural.”

Facebook agreed to buy Within in October 2021 for an undisclosed sum.

The FTC separately had filed an antitrust lawsuit against Facebook in 2020.

Meta said in a statement that it disagreed with the FTC’s analysis of the market.

“The FTC’s case is based on ideology and speculation, not evidence. The idea that this acquisition would lead to anticompetitive outcomes in a dynamic space with as much entry and growth as online and connected fitness is simply not credible,” the company said.

“We are confident that our acquisition of Within will be good for people, developers, and the VR space,” Meta said.

The FTC argued in its complaint that the planned acquisition was a way for Meta to dominate virtual reality, a new and fast-growing part of the internet. VR industry revenues are expected to grow from $5 billion last year to more than $12 billion in 2024, the FTC said in its complaint.

Meta already has the best-selling VR headset, the Quest 2, and controls a Meta Quest Store with hundreds of apps. It has bought game makers like Beat Games, Sanzaru and Ready at Dawn Studios, among others, the complaint said.

“Meta already owns a best-selling virtual reality fitness app, and it had the capabilities to compete even more closely with Within’s popular Supernatural app,” said John Newsman, director of the FTC’s Bureau of Competition, in a statement. “But Meta chose to buy market position instead of earning it on the merits. This is an illegal acquisition, and we will pursue all appropriate relief.”

Within, founded in 2014, creates original content for virtual reality. It describes itself as “the premier destination for cinematic virtual reality.”

Investors include venture capital firm Andreessen Horowitz, investment company Temasek, and movie makers like Disney, 21st Century Fox, Annapurna Pictures and Legendary Pictures, its website says.

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